Privacy Policy

This Privacy Policy explains how we collect, use, store, protect, and disclose personal information submitted by users when accessing and browsing our official website. This policy applies to all visitors, registered users, and customers who purchase products through our platform. We attach great importance to user privacy protection and strictly abide by relevant international network security and personal data protection regulations. All user personal data will be processed in a safe, legal, and transparent manner, and we will never improperly collect, use, or disclose user private information without authorization.

1. Information We Collect

In order to provide stable, efficient, and personalized shopping services, we only collect necessary user information generated during user access and transaction behavior. The collected information mainly includes basic personal information and website behavior information. Basic information covers the name, delivery address, contact email, contact phone number, and payment-related verification information voluntarily filled in by users during order placement and consultation. Behavior information includes user browsing tracks, product viewing preferences, website access time, page stay records, and interactive feedback content on the website.
We will not actively collect sensitive private information including user identity document information, personal location privacy data, and irrelevant private content. All information collected is limited to the scope required for normal website operation, order delivery, after-sales service, and user experience optimization, ensuring the legality and necessity of data collection.

2. Use of User Information

All collected user information is only used for internal service operation and will not be used for unauthorized commercial purposes. Firstly, we use user order information to complete order confirmation, product shipment, logistics tracking, and after-sales refund processing, ensuring the smooth completion of all shopping links. Secondly, we use contact information to reply to user consultation feedback, notify users of order status changes, and solve user service problems in a timely manner.
In addition, we will analyze user browsing behavior data anonymously to optimize website page layout, product display logic, and service functions, continuously improving user browsing and shopping experience. For users who agree to receive message notifications, we may send updated product information, preferential activity reminders, and brand service dynamics. Users have the right to refuse to receive relevant notification messages at any time.

3. Information Storage and Security Protection

We adopt industry-standard data encryption technology and secure server storage systems to protect user personal information. All user data is stored in encrypted form, and we have established complete data access management mechanisms to strictly restrict the access, operation, and viewing permissions of user information. Only authorized professional operation and maintenance personnel can access user data for service processing purposes.
We will retain user information only within the necessary service cycle. After the completion of order transactions and after-sales services, and after the expiration of legal data retention obligations, we will regularly and safely clean up invalid user data to avoid long-term redundant storage of personal information. We will strictly prevent data leakage, tampering, loss, and illegal access, and fully guarantee the security and confidentiality of user private data.

4. Information Disclosure Rules

We promise not to sell, rent, or transfer user personal information to any third-party commercial institutions or individuals without the explicit consent of users. Under the premise of complying with legal regulations, we may disclose user information only in the following situations: when required by legal procedures, judicial institutions, and administrative supervision departments; when it is necessary to protect the legitimate rights and interests of users, the public, and our platform security; and when users independently authorize and confirm information disclosure.
For third-party service providers who cooperate with us in payment processing and logistics distribution, we will only provide the minimal user information required for service completion, and require all cooperative institutions to strictly abide by privacy protection obligations through legal agreements to ensure that user information will not be illegally used or leaked.

5. User Rights

All users have the right to inquire, view, correct, and update their personal information on our website. Users can independently modify personal profile information and delivery address information in the account background. If users need to inquire about stored personal data or apply for data deletion, they can submit applications through the Contact Us page. We will verify user identity and complete relevant processing within a valid time limit.
Users have the right to close website behavior tracking and refuse personalized content push services. While ensuring the basic use rights of users, we fully respect all independent choices of users on personal privacy protection.

6. Cookie Policy

Our website uses Cookie technology to record user access preferences, optimize page loading speed, and improve browsing fluency. Cookies will not collect user private sensitive information, nor will they cause any security risks to user devices. Users can adjust the Cookie permission settings through their browser settings to accept or refuse Cookie access. Disabling partial Cookies may affect the personalized browsing experience of the website, but will not hinder users from completing basic browsing and order shopping operations.

7. Policy Updates and Contact

We reserve the right to appropriately update and adjust this Privacy Policy according to platform operation optimization and legal requirement changes. All updated policies will be displayed on the official website page, and the official website display version shall prevail. If users have any questions, doubts, or suggestions about this Privacy Policy and personal data protection issues, please contact our professional customer service team through the Contact Us page of the official website. We will always protect user privacy and personal information security with rigorous and standardized management mechanisms.